Project Lead | Wild Eats Brand Transformation

• Spearheaded the strategic rebrand of the Wild Eats portfolio, evolving the brand identity from concept to market execution to increase competitive positioning in the Treats and Chews category.

• Championed award-winning creative excellence, resulting in the rebrand being recognized in the GDUSA 61st Anniversary American Inhouse Design Awards™. https://gdusa.com/issuu/

• Directed a cross-functional task force (Creative, Product, Supply Chain, and Sales) to ensure a cohesive brand voice and visual identity across all consumer touchpoints.

• Optimized the product portfolio by conducting a performance audit of SKUs, prioritizing high-performing products to streamline the relaunch and maximize market penetration.

• Bridged the gap between creative vision and commercial viability, aligning supply chain capabilities with sales targets to ensure a seamless rolling change.